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Blue Cross Store Ad - Williamsport PA

Blue Cross Stores – Northeastern PA

To help promote the grand openings of the insurer’s Blue Cross Stores in selected Pennsylvania cities, Blue Cross Northeastern Pennsylvania added mobile billboard trucks to its outdoor media plan. As the stores opened in Dickson City, Bartonsville, and Williamsport, the mobile ads were routed to target prospective health insurance customers throughout each store’s trade area.

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