Boston Area Agency Deploys LED Billboard Truck
Following the success of a multi week ad campaign with a traditional banner style mobile billboard advertising truck amplifying its brand awareness in Waltham and surrounding Boston area suburbs, Everett & Sons Insurance Agency is now regularly using an LED style mobile billboard for 1-day deployments, often routing the truck to visit busy retail areas on Saturdays and Sundays, as well as scheduling the truck to run during local community events sponsored by some of the many community organizations to which the agency provides charitable support.
With the ability to store the Everett & Sons ad copy on a Guerrilla Billboards server, and then easily push the digital ads to the truck’s content management system as needed, the tactic of using an LED mobile billboard for ad campaigns as short as one day, has been cost effective and well received by its lead insurance carriers, resulting in continued funding of the ad campaigns from co-op marketing budgets.
