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Moyseafood ad on a digital LED style mobile billboard truck in Boston MA.
An Octopus sandwich on a bed of fries, displayed on a digital mobile billboard truck in Boston.
Plates of prepared Octopus displayed on a LED billboard truck during a seafood convention in Boston, MA.
LED mobile billboard advertising truck in Boston, MA.
Digital LED mobile billboard ad truck stopped across from the Boston Convention and Exhibition Center, displaying prepared servings of plated Octopus.

European Seafood Company Deploys LED Mobile Billboard Truck at Boston Convention

During the recent 2025 edition of Seafood Expo North America held at the Boston Convention & Exhibition Center, Moyseafood relied on a dynamic Digital LED mobile billboard truck to amplify awareness of the brand and its premier product to convention attendees on the streets around the exhibition hall in Boston’s busy Seaport District.

While Smell-O-Vision has not yet been developed for mobile billboard trucks, the high-resolution video images showing various ways that Moyseafood’s highly regarded and responsibly sourced Octopus can be grilled, sautéed, or steamed, as well as plated and served, clearly conveyed and implied succulent aromas and tastes likely to be experienced by diners.

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