Gym Source – Midnight Madness Tour

• When: February 2011
• Applications: Retail
• Locations: Baltimore, MD, Boston, MA, Hartford, CT, Philadelphia, PA, Washington, DC

As part of its overall media plan promoting a series of Midnight Madness sales, from New Hampshire to Virginia, retail chain Gym Source relied on Guerrilla Billboards to amplify customer awareness of its products in hyper locally targeted trade areas around selected stores.