Iconic South Boston St. Patrick’s Day Parade Deploys LED Billboard Truck
This year, the organizers of the 2025 South Boston St. Patrick’s Day Parade decided to recognize the parade’s generous sponsors with significantly increased recognition and brand visibility on a LED style mobile billboard truck, which joined the parade’s diverse line-up of marching bands, community groups, and other organizations for the 3-5 hour long rolling celebration of all things Irish.
Passing by what the Boston Police Department later estimated to be 1 million spectators along the parade’s 3.5 mile route, the truck’s digital LED system ran a slideshow of static images featuring the corporate logos of the many sponsors which had provided financial support. The real time programming and uploading flexibility of the truck’s LED system allowed the parade organizers to make a few last-minute additions to the sponsor logos presented.
