Livingston Hills Nursing Home – Hudson NY
Concerned about safe staffing and a potential loss of benefits as its members worked to negotiate a new contract with a local nursing home during the Covid-19 crisis, 1199SEIU decided to utilize a mobile billboard ad to amplify awareness of the situation throughout the greater Hudson NY community.
The multi-day ad campaign culminated with the billboard truck serving as a backdrop for a vigil which was attended by union members, local clergy and political leaders, as well as members of the media from nearby newspaper and TV outlets.
