When contract negotiations with the Albany Medical Center stalled once again in the summer of 2020, the NYSNA leveraged our mobile billboard trucks as part of its public awareness campaign seeking a fair contract for its members. Trucks with banners featuring varied creative were deployed on multiple occasions at picket lines and press events at the Albany Medical Center, and throughout the Albany metro area, raising awareness among the public at large regarding the union’s concerns about ensuring safe nurse staffing levels, and PPE safety issues related to Covid-19.