Mobile billboard advertising for Allentown, PA
Allentown Pennsylvania advertisers rely on Guerrilla Mobile Billboards to amplify message and brand awareness with residents throughout the Lehigh Valley region.
Long known for its steel production and manufacturing industries, in recent years Allentown and nearby Lehigh Valley communities such as Bethlehem, Easton, and Fogelsville have witnessed the development of large warehouse distribution and fulfillment centers.
In this growth environment, mobile billboards are highly suited for promoting employee recruiting and hiring events, notably at the many new large warehouse distribution and fulfillment centers, as well as for supermarkets and other big box retailers which need to staff-up new locations. A frequent strategy is to route the billboard truck so that it drives past competitors’ facilities during daily shift changes.
A mobile billboard truck provides flexible yet focused coverage reaching a marketer’s target audience throughout the day, and Guerrilla Billboards’ ad trucks feature only one advertising client at a time.
Billboard trucks are also great for promoting retail store and restaurant grand openings, seasonal and close-out sales, banks and credit union branch openings and financial production promotions, trade shows and conventions, concerts, museums, amusement parks, and other entertainment venues.
Unions frequently employ mobile billboards to amplify public awareness about issues involving contract negotiations, and safety concerns such as safe staffing levels in health care facilities.
We encourage our clients to develop local routes throughout the Allentown PA region, which will optimize and amplify customer awareness of the products and services featured in their ads. As a dedicated mobile advertising truck, marketers take advantage of its flexibility to day-part and schedule the truck to run in morning and afternoon commuter traffic, while spending the mid-day hours focused on areas that draw lunch crowds. On weekends, the truck can cover retail areas, youth sports sites, and entertainment venues. These routes are supported by proof of performance photographs taken by the driver each day, as well as GPS tracking reports showing where the billboard truck traveled and when.
Mobile billboard trucks compliment other out-of-home advertising. The trucks’ ads can provide coverage where transit options such municipal bus routes and street furniture do not exist. Billboard trucks are also frequently paired-up with experiential marketing campaigns involving brand ambassadors, street teams, and social media components. Our billboard trucks have can provide logistical support for street teams, such as storing extra swag to be handed out during the campaign’s daily stops, or simply a cooler full of iced water in July and August.
Mobile ad campaigns can run a short as one day for events like parades, but typically range in length from a one week to month long flights.
With people eager to get back out and about following the isolation of Covid-19 lock-downs and social distancing, outdoor advertising is a tremendous way to create and amplify awareness for products, services, and social causes.
As we say about our large, eye-catching, billboard trucks, they Made You Look!